Svanville Oy collects information on all visits to our website. We use this information to improve your user experience, evaluate the use of the individual elements of Svanville Oy and to support our marketing.

 The collection of personal customer information on takes place within the framework of existing legislation and EU General Data Protection Regulation (GDPR) legislation.

Svanville Oy automatically detects the IP address and data when you surf between different pages and services on the website. If you log in or sign up for our newsletter, we record this too, so we can make it easier for you next time.


Svanville Oy collects information from users by diverse sources:

By cookies when you visit our websites; e.g. IP address, country, viewed pages, viewed categories, viewed brands, interaction/clicks and searches.

By purchases; e.g. demographic data, email address, payment information, items, order amount, discount level, brands and frequency. Including sending transactional emails, e.g. order confirmation, shipping confirmation and refund confirmation.

By user behaviour and engagement in the sent communication (email, SMS, direct mail or phone); e.g. open rate, click rate and time spend reading the emails, sender domain and type of email client

By users supplying information themselves (e.g. adding measurements, product reviews or information to the customer profile) 

The purpose of collecting the information serves different areas:

 Obligations. To fulfil our obligation to you as a customer or user of our service – like purchase, invoicing and customer service.

Customer service. To be able to perform customer service via email, chat or phone. Answer questions related to your order or previous orders, adjust errors and to guide the customer.

Marketing. To display inspiration, product offers/services and personal recommendations via web, email, SMS, direct mail, phone and via 3rd party advertisement.

Customer experience. To improve the customer experience interacting with Svanville Oy such as personalising your experience on, development of new features, services and products. This also include to administrate, protect, operate and maintain our websites, system administration and security and to comply aggregated statistics about the site usage, purchases and to improve understanding of our customers preferences.

Fraud & risk. To prevent fraud and do risk assessment.

Legislation. To meet existing legislation. 


Privacy Policy According To Finnish Legislation (471/87) And To European Union Directive 95/46/EC On The Protection Of Individuals With Regard To The Processing Of Personal Data And On The Free Movement Of Such Data.

Register Description According To Personal Data Act (523/1999) 10§.  

Register holder:                        Svanville Oy
                                                         Reimaritie 11
                                                         40900 SÄYNÄTSALO
                                                         VAT number: FI22832254


Register:                             customer, user and marketing register

Reason of the register:          Customer relations and user registration (5§ 1 mom.), direct marketing, market and  
                                                        customer surveys, statistics (5§ 4 mom.).

Use of the register:                 Administration of user, customer and purchase information, results of contests and

Information registered:        User's registration information and profiles, purchase history, use of site, admins and
                                                        passwords, feedback, results of contests and surveys. 


Grounds for sending news letters and / or direct marketing: 

 When ordering newsletter and / or SMS direct messages you accept adding your email address and / or mobile phone number into Disturb newsletter register. 

You will receive information concerning sales and campaigns directly in your email and / or mobile phone, regarding on selected communication channel. 

Instructions of how to exit the register are easily found on a message, or by contacting